Holiday Events

Shop Local: Purpose-driven Christmas shopping this year

Every one knows about the feeding frenzy that is Black Friday and the eye crossing, screen-obsessed Cyber Monday … but there’s another equally if not more important shopping phenomenon happening this weekend … Small Business Saturday.

Launched in 2010 by American Express, Small Business Saturday’s meant to encourage shoppers to spend money within their own communities during the holidays. And it works. Last year, customers spent an estimated $108 million at mom and pop small businesses. There are lots of reason to shop locally this holiday season.

1 | It supports your friends and neighbors. | For local independent business owners, their business isn’t just a business … it’s a way of life … an extension of their unique personality … and sometimes, a calling.

2 | Money spent locally stays in Lynchburg. | Money spent in local communities stays in local communities. Studies show that for every $100 spent locally, $68 stays with that community.

3 | It helps organization in Lynchburg. |Money spent locally helps schools, local sports teams, and non-profit organizations not only through tax revenue but also because when local businesses thrive they tend to be more generous within their communities. When the Raider football boosters needed to raise money this year for a new scoreboard they didn’t turn to Amazon or Walmart. Instead, they turned to businesses with Lynchburg connections who each donated thousands of dollars.

Luckily, we live in a thriving rural community with so much to offer. You don’t need to look any further that the historic Lynchburg Square to see local entrepreneurs working tirelessly to offer unique shopping opportunities to both locals and the nearly 300,000 visitors that come to our charming little town.

In an effort to encourage local shopping this year, the Lynchburg Times visited local retail establishment recently. We picked over 50 items that can be bought locally, right here in Lynchburg. You could call them our favorites things. It’s our own version of a buy local gift guide. Every items is a staff pick and not one single item is a paid endorsement. Look for those posts starting today and running through Christmas Eve. Happy holidays, y’all. •

{The Lynchburg Times is an independently owned and operated newspaper that publishes new stories every morning. Covering Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}

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